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A new Thai anti-smoking ad takes a different tack at getting smokers to rethink their habits.
It shows kids approaching smokers and asking them for a light. The adults in the video refuse to give the children a light and often tell them why smoking is a dangerous and bad habit.
"When you smoke you suffer from lung cancer, emphysema and stroke," a couple of young Thai men tell a boy.
"If you smoke you die faster. Don't you want to live and play," another young man tells a boy asking him for a light.
The kids then hand the adults a note that reads "You worry about me. But what about yourself?"
According to the ad, produced by Ogilvy Asia, the ad resulted in a 40% increase to Thailand's quit smoking hotline.
photo screen shot from youtube /
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